graphic web print multimedia usability experience interaction design online advertisement


















Visual designer (Graphic/Web/Multimedia) with over 15 years experience in the Advertising Industry. Have expert skills in graphic design, web design and an excellent eye for typography, clean layout, color combinations and a spotlight on usability and SEO.

Corel Draw, Adobe Photoshop, Adobe Premier, Flash, Dreamweaver, Illustrator, Sound Forge, Swish 2.0, Ms-Office with FrontPage, 3D Max, etc. Can grasp any application software very fast if required.

Added Skills: Basic Photography & have got experience of Event Management Industry.

Core Strengths

My experience includes Product Design, websites, content web sites, user interface, CBT/WBT, Flash presentations, 3D Presentation, logo identity, print, Set Designing, Set Fabrication, Events & Promotional activities, BTL, Video Editing & Sound Editing.

Expertise in Design, User Interface Design, Information Architecture, Interaction Design, Graphic Design, Web Design and Print.

Concept Visualization, Designing wire frames.

Ability to think out of the box and have the requisite zeal to design to meet the client requirement.

Htmlisation as per w3 Standard keeping in mind SEO road map.

Can generate all types of artwork with an ability to handle any project from start to finish. Can create creative print ads, brochures, catalogs, point of purchase graphics, post cards, media packages, company logo's , and all corporate graphic material.

In depth knowledge of Event Industry pertaining to Conference, Corporate Party, Stage Show & Artist Co ordination, Activations, BTL, Sets, Exhibitions etc. Can create and regularly update a budget and project plan, research locations including zoning, noise or other ordinances, that might intrude on the event. Can find and secure the necessary facilities, negotiate vendor contracts, design the layout and décor of the event.

Performed lead role in the design and production of print, identity, packaging, multimedia, web design and web applications

Developed business, managed vendors, served as client liaison

Managed press conferences, Photo shoot Co-ordination, supervised team design efforts

Trained, supervised and provided art direction for junior designers

Managed multiple, concurrent projects in different stages

Demonstrated ability to learn and use new technology

Good communication skills and ability to work in a team environment.


I want to help and establish the direction of outstanding creative, lead and mentor others in my field and help non-designers understand the creative process while creating the best possible product by applying my skills and experience.

Summary of Qualifications

Over fifteen years of experience.

Profound knowledge of internet and its uses.

Excellent knowledge of print production processes and their technical requirements.

Excellent graphic design skills.

Excellent graphic software skills with proficiency in Corel Draw, Photoshop, Illustrator, Acrobat, etc.

Profound ability to work in a multi-project, team environment.

Strong ability to communicate effectively, both orally and in writing, with all levels of management, other employees, vendors and the general public.

Extensive Ad agency experience.

Uncommon ability to establish and maintain effective working relationships with all levels of staff, community leaders, government representatives, customers, and coworkers.

Deep ability to translate the vision of an organization to design applications.

Educational Qualification:
Graduated in TYB Com form Mumbai University in 1999

Other Qualification:
Commercial arts form an institute ran by a Retired JJ School of Arts Professor.
Self Developed in Computer Graphics and Website designing and other applications.
Learnt Commercial Photography.

Writing, reading, astronomy, music & musical instruments specially guitar, singing, painting, adventurous hiking, etc.


Advertising as art is a way of expressing messages and a way of showing new and different perspectives; using all sorts of arts such as poster, billboard, t.v., cinema, music, painting, etc.

Advertising is a global concept, which uses a lot of different talents.

Ad work becomes artwork if after it's initial commercial application is still a pleasure to behold.



Clients I have worked with

Lloyds Insulations

Red FM


Ultra India

Aditya Birla

RRCWR (Western Railway)

IMS Learning Resources

Essel World

Rishi Garden Resort

Elder Healthcare

Panacea Biotec

Indoco Pharma

Medley Pharmaceuticals

Mercury Healthcare

Universal Biotec

Concept Architect

Malpani Constructions

Collective Heads

ICICI Bank Limited





Standard Chartered

TSA Promotions & Events

And lots more


My Workflow...

My workflow is optimized to provide the best appeal both for direct-clients and agencies. I am able to adopt different methods of work to satisfy the different needs between the direct client and the agencies that may require different services.

Business Gain...

No matter what your requirements, be it Designs, Corporate Identities, Multimedia, Website, Event Management, Exhibitions, Photography, Audio Visuals, etc you can count on me to provide you with services that are sure to help your business gain a competitive edge.


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Disclaimer: The work in this portfolio is copyrighted by the respective companies and organizations of which they are a representation of. The Author (Murli Sripathi) has, in different capacities and roles worked on these projects. The projects may have involved the author as the sole person working, or as a member of a team.